Director of Personalization Marketing

Job Summary

A company is looking for a Director of Personalization & Retention.

Key Responsibilities

• Develop and execute a company-wide personalization strategy to enhance customer engagement and retention
• Lead and mentor a team focused on personalization and retention initiatives
• Design and implement a real-time personalization platform leveraging AI and machine learning

Required Qualifications

• 12+ years of experience in digital marketing, CRM, or personalization roles, with significant leadership experience
• Proven track record in building AI/ML-driven personalization programs at scale
• Strong understanding of marketing technology and customer data platforms
• Expertise in data-driven customer segmentation and lifecycle marketing
• Bachelor's degree required; MBA or advanced degree preferred