Director of Product Marketing

Job Summary

A company is looking for a Director of Product Marketing to lead product go-to-market strategy and drive adoption of offerings.

Key Responsibilities

• Own and scale go-to-market playbooks for new features and products across B2B and B2C surfaces
• Drive usage of newly launched features and increase user penetration within accounts
• Develop tailored messaging frameworks for customer segments based on industry and company size

Required Qualifications

• Experience leading product marketing or go-to-market strategy at a B2B SaaS or marketplace company
• Proven track record of owning end-to-end product launches
• Ability to analyze user data and craft effective positioning for non-digital-native audiences
• Experience building messaging frameworks for multiple buyer personas
• Background in marketplace, travel, logistics, fintech, or workforce tech is a plus