Director of Product Marketing

Job Summary

A company is looking for a Director of Product Marketing in the HealthTech sector.

Key Responsibilities

• Own and execute product marketing strategy for new product launches and feature enhancements
• Conduct ongoing competitive and market research to identify trends and opportunities
• Develop and maintain buyer and user personas to understand their needs and decision-making processes

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 7+ years of B2B product marketing experience, preferably in healthcare or health technology
• Demonstrated success in planning and executing product marketing strategies
• Experience with multichannel marketing campaigns across the marketing lifecycle
• Familiarity with CRM and marketing tools such as Salesforce and Google Analytics