Director of Product Marketing

Job Summary

A company is looking for a Director of Product Marketing, App & Membership.

Key Responsibilities

• Build partnerships across teams to ensure impactful experiences for members
• Lead market research to understand member needs and shape strategies
• Own go-to-market strategies for app features and membership initiatives

Required Qualifications

• 10+ years in product marketing or lifecycle marketing, preferably for consumer mobile apps
• Strong business orientation with experience in market sizing and opportunity assessments
• Proven ability to lead go-to-market strategies that drive growth
• Experience with product analytics tools and forming hypotheses based on data
• MBA or equivalent business training is a plus