Director of Product Marketing

Job Summary

A company is looking for a Director of Product Marketing.

Key Responsibilities

• Lead go-to-market planning for product launches and enhancements, defining target markets and messaging
• Collaborate with cross-functional teams to ensure alignment on marketing programs and sales readiness
• Develop sales enablement materials and track their effectiveness to improve sales performance

Qualifications

• 8-10 years of experience in B2B SaaS marketing, with at least 5 years in product marketing roles
• Proven success in leading go-to-market strategies and launch programs that drive revenue
• Deep understanding of B2B buyer journeys and personas, especially in HR, payroll, or compliance markets
• Experience in sales enablement and competitive positioning
• Leadership experience managing teams in a fast-paced, collaborative environment