Director of Product Marketing

Job Summary

A company is looking for a Director of Product Marketing.

Key Responsibilities

• Lead and mentor a team of Product Marketing Managers for new product launches and lifecycle growth
• Own the value proposition, positioning, and messaging architecture for new product lines
• Define success metrics and KPI frameworks for product adoption, conversion, and engagement

Required Qualifications

• 8-10+ years in product marketing, growth marketing, or digital marketing
• Experience leading and developing high-performing teams in a matrixed environment
• Proven ability to shape go-to-market strategies for new products
• Deep experience with funnel analytics and performance optimization
• Proficiency with modern marketing and analytics tools