Director of Product Marketing

Job Summary

A company is looking for a Director of Product Marketing to lead customer understanding, product positioning, and market strategy.

Key Responsibilities

• Develop customer and market intelligence through direct engagement and analysis
• Own product positioning, messaging, and sales enablement to drive conversion
• Lead go-to-market strategies and product launches in collaboration with cross-functional teams

Required Qualifications

• 8-12+ years of experience in Product Marketing, with 3-5 years in a leadership role
• Proven track record of driving revenue impact through customer and sales engagement
• Strong experience in defining personas, ICPs, and competitive positioning
• Demonstrated success in sales enablement and bottom of funnel optimization
• Experience in telematics, fleet management, IoT, or SaaS is a plus