Director of Product Marketing

Job Summary

A company is looking for a Director of Product Marketing.

Key Responsibilities

• Own ICP segmentation and prioritization through market research and customer data analysis
• Craft compelling positioning and messaging aligned with customer pain points and lead content strategy development
• Design and execute go-to-market strategies to reach and convert target customers while driving customer advocacy and retention

Qualifications

• 7+ years of experience in product marketing within a B2B enterprise SaaS or technology environment
• Proven history of creating effective positioning and messaging for rapidly growing product lines
• Strong analytical skills with the ability to synthesize data for product and go-to-market strategies
• Experience in pricing and packaging strategy, as well as influencing product roadmaps
• Demonstrated ability to work cross-functionally and engage directly with customers to inform strategies