Director of Product Marketing

Job Summary

A company is looking for a Director of Product Marketing to shape its product marketing function and drive enterprise growth.

Key Responsibilities

• Lead the development and execution of product marketing strategies and positioning
• Conduct customer research and develop personas to enhance marketing effectiveness
• Create sales enablement materials and manage product launch efforts in collaboration with various teams

Required Qualifications

• 5-7 years of experience in employer health benefits and B2B product marketing
• Strong understanding of macro healthcare trends affecting the employer market
• Proven ability to drive growth results through strategic insights and collaboration
• Experience working with brokers or consultants in the health benefits space
• A self-starter with a track record of generating innovative ideas and driving results