Director of Product Marketing

Job Summary

A company is looking for a Director of Product Marketing.

Key Responsibilities

• Own product positioning, messaging frameworks, and value propositions for the product portfolio
• Lead go-to-market strategy and execution for new product launches and feature releases
• Develop buyer and user personas through qualitative research and market data analysis

Required Qualifications

• 8-12+ years of B2B product marketing experience, with at least 3 years in a leadership role
• Proven success in launching data, analytics, or SaaS products, preferably in advertising or media
• Exceptional positioning and storytelling skills for complex data products
• Experience in sales enablement and creating effective marketing materials
• Strong competitive analysis skills and familiarity with market intelligence in ad-tech