Director of Product Marketing

Job Summary

A company is looking for a Director, HCP Product Marketing.

Key Responsibilities

• Develop product messaging and competitive positioning for healthcare professionals
• Build and execute go-to-market plans for product launches, focusing on adoption and success metrics
• Own channel and organic growth strategy, including SEO and performance evaluation

Required Qualifications

• 8+ years in product marketing, with at least 3 years targeting healthcare professionals
• Experience building a go-to-market strategy for products aimed at healthcare professionals
• Proven track record of growing user bases in product-led companies
• Strong background in SEO and organic growth strategy development
• Experience working in startup environments and operating without a dedicated team