Director of Product Marketing

Job Summary

Leading the B2B product marketing and content strategy, the full-time salaried Director of Product Marketing will manage a team, develop operational infrastructure, and collaborate cross-functionally to position and promote products in the home services vertical.

Key responsibilities

• Own the product marketing strategy, including positioning, messaging, and go-to-market planning for a multi-product B2B portfolio
• Lead the end-to-end B2B content strategy, overseeing content creation and performance measurement across various formats
• Serve as a primary partner to Sales leadership, ensuring alignment of messaging and enablement materials with pipeline goals

Required qualifications

• 8+ years of B2B product marketing and/or content marketing experience, with at least 2 years in a management role
• Demonstrated experience in the home improvement, home services, or lead generation industries
• Proven track record of building and scaling a content and product marketing function
• Strong portfolio of go-to-market work that includes product launches and sales enablement programs
• Excellent written communication skills with the ability to produce executive-ready materials