Director of Product Marketing

Job Summary

Seeking a strategic and market-savvy Director of Product Marketing, the full-time remote position will manage go-to-market strategies, product positioning, and cross-functional partnerships to drive awareness, adoption, and revenue in the healthcare technology space.

Key responsibilities

• Leading the development and execution of go-to-market strategies for products and solutions
• Conducting market, buyer, and competitive research to inform strategy, positioning, and growth opportunities
• Defining clear, differentiated positioning, messaging, and storytelling that resonates with target audiences

Required qualifications

• Bachelor's degree in marketing, business, computer science, engineering, or a related field; MBA preferred
• 10+ years of B2B technology or healthcare technology marketing experience, with at least 5 years in marketing leadership roles
• Proven success developing and executing go-to-market strategies that drive awareness and revenue impact
• Strong experience in product marketing, including positioning, messaging, and launches
• Ability to translate complex products and market insights into clear narratives for diverse stakeholders