Director of Product Marketing

Job Summary

Leading the go-to-market strategy and execution for a portfolio of products, the remote Director of Product Marketing will drive cross-functional alignment, oversee high-impact launches, and develop a high-performing team to ensure measurable business impact.

Key Responsibilities

• Define and lead the global go-to-market vision and strategy across key product lines
• Set overarching messaging and positioning strategies, ensuring differentiation and market leadership
• Build and mentor a high-performing product marketing team while influencing senior stakeholders across functions

Required Qualifications

• 10+ years of product marketing experience, preferably in SaaS or health tech
• Proven track record of launching products and driving market impact
• Experience in developing product marketing strategy, positioning, and sales enablement materials
• Strong analytical mindset with experience using data to drive decisions
• Familiarity with tools like Salesforce, HubSpot, or similar analytics & CRM platforms