Director of Product Marketing

Job Summary

Responsible for driving product marketing strategy and program management, the full-time remote Director of Product Marketing will lead the development of market narratives, launch plans, and go-to-market programs while collaborating with cross-functional teams to ensure successful product commercialization and alignment.

Key Responsibilities

• Own product marketing strategy, including positioning, messaging, and audience narratives for the product portfolio
• Lead planning and orchestration of major go-to-market programs and manage campaign program management functions
• Develop and maintain core go-to-market assets, ensuring consistency across messaging and execution

Required Qualifications

• 8+ years of experience in B2B SaaS or industrial software with a focus on product marketing and program management
• Proven track record of leading product marketing and launch initiatives from strategy through execution
• Strong experience in building positioning, messaging, and launch frameworks for technical or enterprise offerings
• Demonstrated ability to manage cross-functional programs with multiple stakeholders and dependencies
• Strong people leadership skills with experience in developing high-performing teams