Director of Product Marketing

Job Summary

Experienced marketers will find a fully remote opportunity as Director of Product Marketing, responsible for connecting the product to patients through research-backed insights, crafting compelling messaging, and enhancing patient experiences to drive engagement and retention.

Key responsibilities

• Build and maintain a deep understanding of patient needs and behaviors across Medicaid and Medicare
• Own the patient-facing positioning and messaging architecture, ensuring consistency across all touchpoints
• Lead go-to-market strategies for new features and service lines, collaborating with cross-functional teams to optimize patient engagement

Required qualifications

• 6+ years of experience in product marketing, lifecycle, or growth marketing with a focus on positioning and messaging
• Proven ability to translate audience insights into effective marketing strategies that enhance conversion and retention
• Strong qualitative and quantitative research skills, with experience in audience segmentation and message testing
• Excellent writing and storytelling capabilities, making complex concepts accessible to diverse audiences
• Experience in high-growth environments, demonstrating adaptability and accountability for outcomes