Director of Product Marketing

Job Summary

Seeking a highly technical and growth-oriented Director of Product Marketing for a remote, full-time position to lead the global marketing strategy for Identity and Access Management (IAM) and Customer Identity (CIAM) solutions, focusing on product positioning, developer engagement, and digital visibility.

Key Responsibilities

• Translate complex identity engineering concepts into compelling business value propositions for technical audiences
• Drive customer acquisition strategies for SaaS-native IAM solutions, optimizing developer onboarding and engagement
• Architect and execute advanced organic discoverability strategies, focusing on Generative Engine Optimization (GEO)

Required Qualifications

• 5+ years of experience in product marketing, developer relations, or technical product management within the cybersecurity or identity space
• Proven portfolio of high-impact technical written content such as blogs and architecture blueprints
• Strong understanding of Workforce IAM and CIAM dynamics, including authentication and authorization protocols
• Bachelor's degree in Computer Science, Computer Engineering, Marketing with a technical track, or equivalent practical experience
• Familiarity with SEO and GEO practices, particularly in relation to AI search engines and developer discovery modes