Director of Product Marketing

Job Summary

Owning the product marketing strategy, the full-time remote Director of Product Marketing will manage launch execution, develop value propositions, and drive competitive market intelligence across Empower's therapeutic portfolio, focusing on areas such as men's health, women's health, and cognitive health.

Key responsibilities

• Build and execute therapy-specific go-to-market launch plans across Empower's portfolio
• Develop therapy-area-specific value propositions and product positioning for various audiences
• Establish an AI-powered market intelligence capability to drive portfolio prioritization and competitive strategy

Required qualifications

• 10+ years in product marketing with at least 3 years at the Director level; Bachelor's degree required, MBA preferred
• Deep therapy area knowledge in compounded or specialty pharmaceuticals, telehealth, or functional medicine
• Proven experience in pricing strategy across various channels in a regulated environment
• Hands-on experience with AI marketing tools and data analytics for optimizing campaign performance
• Strong cross-functional leadership skills and executive communication abilities