Director of Product Marketing

Job Summary

To lead and scale the product marketing function, the full-time Director of Product Marketing will manage the go-to-market process for new product launches, develop customer segmentation strategies, and mentor a team of product marketers in a remote environment.

Key responsibilities

• Own the end-to-end go-to-market process for new product launches and key feature enhancements
• Lead competitive analysis to inform product positioning and champion the voice of the customer
• Define and refine product marketing strategy while partnering with cross-functional teams to ensure alignment

Required qualifications

• At least 10 years of experience in product marketing or marketing strategy, with 3-5 years in a leadership role
• Bachelor's Degree in Marketing, Business, Communications, or a related field; Master's preferred
• Experience in higher education, K-12, edtech SaaS, or digital health strongly preferred
• Proven ability to lead and scale high-performing teams
• Strong analytical skills with a data-driven mindset