Director of Product Marketing
Job Summary
Driving the market narrative for workplace mental health, the full-time remote Director of Product Marketing will shape positioning and messaging strategies, oversee go-to-market execution, and create sales assets to enhance client acquisition and satisfaction.
Key responsibilities
- Develop and defend Modern Health's point of view on workplace mental health, translating complex models into clear narratives
- Lead the creation of positioning briefs and messaging frameworks for both B2B and B2C audiences, ensuring competitive differentiation
- Oversee the full launch lifecycle of new products and services, coordinating with cross-functional teams for successful rollout
Required qualifications
- 8+ years of product marketing experience, including 3 years in a leadership role
- Proven track record in positioning and messaging for multi-product B2B solutions in health tech or HR benefits
- Experience in Health Tech, Health Care, or HR Benefits environments for at least 3 years
- Strong storytelling ability with experience in developing impactful sales-facing materials
- Deep understanding of go-to-market launch processes and competitive positioning
Complete Job Description
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