Director of Product Marketing

Job Summary

Driving innovative market positioning, the full-time Director of Product Marketing will manage product marketing strategies and brand development remotely, focusing on launching new services and enhancing provider engagement.

Key responsibilities

• Craft compelling value propositions and messaging frameworks while conducting competitive analysis
• Lead the execution of go-to-market strategies for new services and cultivate relationships with C-suite stakeholders
• Collaborate with marketing and clinical teams to develop a provider brand strategy and manage a Provider Advisory Board

Required qualifications

• 8+ years of experience in product marketing or go-to-market roles with a successful track record in B2B and B2C environments
• Healthcare industry experience across payer, provider, or patient/consumer models is required
• Proven ability to manage and develop high-performing teams in an inclusive environment
• Exceptional interpersonal skills with the ability to influence senior leaders and manage complex stakeholder dynamics
• Deep understanding of full-funnel digital marketing and content strategy