Director of Product Marketing
Job Summary
Leading the next chapter of Product Marketing, the full-time remote Director of Product Marketing will develop product messaging, oversee Go-To-Market strategies, and manage a Senior Product Marketing Manager to enhance Tive's market presence and communication of its offerings.
Key responsibilities
- Own the development and evolution of product and vertical-level messaging across Tive's full product portfolio
- Lead Go-To-Market (GTM) planning for major launches, collaborating with cross-functional teams to ensure readiness
- Serve as the go-to expert on Tive's buyers and competitors, driving market intelligence and informing messaging and positioning strategies
Required qualifications
- 8+ years of experience in B2B Product Marketing, preferably in SaaS, connected hardware/IoT, or supply chain/logistics technology
- Bachelor's degree in business or marketing
- Proven experience developing messaging and Go-To-Market strategies across multiple product types and industries
- Strong ability to synthesize technical product inputs into clear, buyer-friendly messaging
- Confident speaker with excellent collaboration and stakeholder management skills
Complete Job Description
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