Director of Product Marketing

Job Summary

Leading product marketing initiatives, the full-time salaried Director of Product Marketing will develop and execute go-to-market strategies, competitive positioning, and segment-specific messaging for various customer segments, while working remotely.

Key Responsibilities

• Define and execute differentiated go-to-market strategies tailored to various customer segments, including Strategic law firms and Corporate Legal departments
• Own the creation of value propositions and messaging frameworks aligned with segment-specific buyer personas and use cases
• Lead competitive intelligence efforts, conducting analyses and sharing insights to enhance sales enablement and marketing programs

Required Qualifications

• 7+ years of experience in product marketing, segment marketing, or industry marketing within enterprise or B2B SaaS software
• 3+ years of experience managing or leading marketing teams
• Proven track record of developing go-to-market strategies across multiple customer segments
• Demonstrated ability to set annual and quarterly plans and prioritize team projects
• Bachelor's degree in Marketing, Business Administration, or a related field