Director of Product Marketing

Job Summary

Leading clinician-facing marketing initiatives, the full-time salaried Director of Product Marketing will develop positioning, messaging, and employer branding while orchestrating recruitment marketing to attract qualified mental health clinicians in a remote environment.

Key responsibilities

• Develop and own clinician positioning, messaging, and employer value proposition to differentiate in the mental health talent market
• Orchestrate recruitment marketing campaigns and manage key clinician marketing channels to drive demand generation
• Conduct audience research to represent the voice of the clinician and inform marketing and talent strategies

Required qualifications

• 10+ years of product marketing or consumer marketing experience, with a focus on business-critical launches
• Deep expertise in positioning, messaging, and go-to-market strategy
• Strong audience research skills, both quantitative and qualitative
• Hands-on experience managing marketing channels such as web, social media, and CRM
• Bachelor's degree required; Master's degree preferred