Director of Product Marketing
Job Summary
Leading the strategy and execution of product marketing, the full-time Director of Product Marketing will manage a team of product marketers, develop go-to-market strategies, and enhance product positioning to drive adoption and revenue in a remote environment.
Key responsibilities
- Lead and develop a team of product marketers, establishing priorities, goals, and development plans
- Own the product marketing strategy across Product-Led Growth (PLG) and sales-led motions, aligning with company revenue goals
- Partner with Product leadership to create compelling positioning, messaging, and launch strategies based on roadmap priorities
Required qualifications
- 7+ years of product marketing experience in a high-growth B2B SaaS environment
- Demonstrated experience managing and developing product marketing teams
- Strong understanding of SMB SaaS buyers and customer journeys
- Hands-on experience with both Product-Led Growth (PLG) and Sales-Led initiatives
- Proven ability to develop product positioning, messaging, and go-to-market strategies
Complete Job Description
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