Director of Product Marketing
Job Summary
To shape the future of Product Lifecycle Management (PLM), the full-time remote Director of Product Marketing will drive strategic messaging, positioning, and go-to-market execution for PTC's PLM portfolio while collaborating across product marketing teams to connect PLM with PTC's broader technology ecosystem.
Key responsibilities
- Develop differentiated messaging and positioning for PTC's PLM solutions that resonate with key industry stakeholders
- Drive go-to-market strategy and execution for PLM product launches and feature releases, ensuring alignment with campaign strategies
- Conduct competitive analysis and market research to inform positioning and equip the organization with actionable insights
Required qualifications
- 8+ years of experience in product marketing or GTM strategy roles within B2B enterprise software, with significant depth in PLM
- Deep PLM domain expertise, including knowledge of the technology, buyers, and competitive dynamics
- Proven ability to develop strategic messaging that differentiates in competitive enterprise markets
- Experience with portfolio-level marketing, crafting integrated solution stories across technology portfolios
- Bachelor's degree in Marketing, Business, Engineering, or a related field
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