Director of Public Relations

Job Summary

To advance brand values and promote mission-driven initiatives, the remote Director of Public Relations will develop and implement comprehensive PR strategies, manage media relationships, and oversee public relations campaigns for a premium consumer brand.

Key Responsibilities

• Develop and implement PR strategies to enhance brand awareness and support the company's mission
• Manage relationships with media contacts and oversee PR agency activities, including event planning and product launches
• Collaborate with senior leadership to define brand positioning and create integrated marketing campaigns

Required Qualifications

• 10+ years of experience in brand marketing and public relations within a D2C retail environment
• Proven track record of executing retail brand strategies at scale, particularly with premium or luxury brands
• Established media relationships and a history of successful PR campaigns
• Bachelor's degree in Marketing, Communications, or a related field; advanced degree is a plus
• Experience in managing budgets and measuring campaign performance for continuous improvement