Director of Retail Strategy

Job Summary

A company is looking for a Director of Retail & Shopper Insights.

Key Responsibilities

• Lead retail and shopper strategy to drive growth across various channels
• Translate syndicated and internal data into actionable insights for commercial strategy
• Collaborate with cross-functional teams to inform product and marketing strategies

Required Qualifications

• 8+ years of experience in shopper marketing, category strategy, insights, or retail strategy within CPG
• Proficient with syndicated data tools and capable of turning data into actionable insights
• Experience influencing commercial strategy beyond campaign execution
• Strong understanding of Food, Drug, Mass, & Convenience (FDMC) retail dynamics
• Proactive mindset with the ability to simplify complex information into clear direction