Director of Retention

Job Summary

A company is looking for a Director of Retention.

Key Responsibilities:

• Develop and execute cross-channel customer retention strategy
• Lead customer segmentation strategies and lifecycle marketing programs
• Analyze customer data for segmentation, targeted marketing, and retention optimization

Required Qualifications:

• 8+ years of experience in customer lifecycle marketing and retention management
• Proven track record of designing successful retention strategies
• Experience with DTC subscription businesses and cohort analysis
• Knowledge of marketing automation tools
• Passion for wellness community and herbal medicine