Director of Retention

Job Summary

A company is looking for a Director of Retention to lead and scale the lifecycle for their direct-to-consumer supplement business.

Key Responsibilities

• Own and execute the subscription retention strategy to reduce churn and extend subscriber lifespan
• Manage retention-focused marketing flows and collaborate with content teams to reinforce product efficacy
• Analyze retention metrics and lead a high-performing retention team to optimize customer experiences

Required Qualifications

• 5+ years of experience in retention, lifecycle, or CRM marketing, with at least 2 years in a senior leadership role
• Proven track record of reducing churn and increasing LTV in a DTC subscription business
• Deep hands-on experience with Klaviyo and its advanced functionalities
• Strong analytical skills with experience in cohort analysis and LTV modeling
• Experience in designing and optimizing referral and loyalty programs