Director of Retention

Job Summary

Seeking a strategic and analytical Director of Retention, this full-time remote position will lead customer lifecycle marketing and retention strategies for an ecommerce business, focusing on maximizing customer lifetime value through various marketing channels and team leadership.

Key responsibilities

• Own retention strategy across email, SMS, lifecycle marketing, loyalty, and subscriptions
• Lead and develop team members across retention marketing and customer experience
• Monitor and report on key KPIs including repeat purchase rate, customer lifetime value, churn, AOV, and retention revenue

Required qualifications

• 7+ years of experience in ecommerce, retention marketing, lifecycle marketing, or customer experience working with CPG or beverage brands
• 3+ years of experience managing high-performing teams
• Strong experience with email marketing platforms, ideally Klaviyo
• Strong knowledge of Shopify or similar ecommerce platforms
• Experience with analytics and reporting tools such as GA4, Looker, or similar platforms