Director of Retention Marketing

Job Summary

Leading the post-purchase customer journey, the full-time remote Director of Retention Marketing will manage bespoke experiences for top-tier global clients while developing automated retention strategies for broader customer segments.

Key Responsibilities

• Lead strategy and execution for high-stakes global clients through exclusive engagement programs
• Design and optimize automated lifecycle journeys to maximize Customer Lifetime Value across the mid-to-long tail customer base
• Own the CRM implementation strategy to ensure personalized and timely communications through deep segmentation

Required Qualifications

• 8-12+ years of marketing experience with a focus on Retention, CRM, or Account-Based Marketing in a complex global organization
• Proven track record managing both high-touch accounts and high-volume automated retention programs
• Deep experience with CRM platforms and marketing automation tools
• Ability to influence C-suite stakeholders and lead cross-functional teams
• Bachelor's or Master's degree in Business, Marketing, or a related field