Director of Sales, Wholesale

Job Summary

A company is looking for a Director of Sales, Wholesale to lead the expansion of its THC beverage distribution strategy.

Key Responsibilities

• Develop and execute wholesale and DSD strategy for THC beverages, focusing on scalable expansion
• Identify and manage strategic distributor partners while aligning on growth targets and execution standards
• Drive expansion within key beverage retail environments and establish field execution standards

Qualifications

• 10+ years of experience in beverage sales, wholesale distribution, or route-to-market leadership
• Experience in regulated product categories such as hemp, cannabis, or THC beverages
• Deep experience with beverage distributors and route-based sales networks
• Proven track record of expanding distribution in convenience, grocery, and liquor retail channels
• Highly entrepreneurial mindset with strong analytical and commercial instincts