Director of Search Engine Marketing

Job Summary

A company is looking for a Director of Search Engine Marketing in the United States.

Key Responsibilities:

• Develop and execute strategic SEM plans for credit card consumer acquisition
• Manage and optimize paid search campaigns to maximize ROI
• Collaborate with cross-functional teams to align SEM initiatives with business objectives

Required Qualifications:

• 7+ years of SEM experience, preferably in credit cards
• In-depth knowledge of SEM platforms and tools
• Strong analytical skills and data-driven decision-making ability
• Bachelor's degree in Marketing, Business, or related field; advanced degree preferred
• Previous P&L management experience preferred