Director of Search Engine Marketing

Job Summary

Leading paid search strategy and team development, the full-time remote Director of Search Engine Marketing will set the strategic direction for SEM initiatives, manage campaign performance, and collaborate with clients and cross-functional teams to drive measurable impact across the customer journey.

Key responsibilities

• Lead the development and evolution of SEM strategy across various search platforms, ensuring alignment with client business objectives
• Oversee campaign architecture, optimization frameworks, and manage SEM budgets while analyzing performance trends to provide strategic recommendations
• Mentor and develop SEM team members, establishing processes that improve campaign execution and team efficiency

Required qualifications

• 7+ years of SEM/paid search experience with a proven track record in leading strategy for complex or high-budget accounts
• Deep expertise in Google Ads and Microsoft Ads, including campaign structure, audience targeting, and optimization techniques
• Strong understanding of SEM measurement, attribution, and performance reporting
• Experience managing large budgets and making data-driven investment recommendations
• Proven ability to manage and develop team members in an agency or client-service environment