Director of Search Engine Marketing

Job Summary

Leading the development of SEM strategies, the remote Director of Search Engine Marketing will manage paid search performance and team development across complex client programs while ensuring alignment with business objectives and revenue goals.

Key responsibilities

• Lead the development and evolution of SEM strategy across various search platforms
• Oversee campaign architecture, account structure, and optimization frameworks to enhance paid search performance
• Analyze performance trends and provide strategic recommendations to clients and internal stakeholders

Required qualifications

• 7+ years of SEM/paid search experience, with a focus on high-budget accounts
• Deep expertise in Google Ads and Microsoft Ads, including optimization techniques and audience targeting
• Strong understanding of SEM measurement, attribution, and performance reporting
• Proven ability to manage large budgets and make data-driven investment recommendations
• Experience in mentoring and developing team members in a client-service environment