Director of Search Marketing
Job Summary
To drive search acquisition and visibility strategies, the full-time salaried Director of Search Marketing will manage paid search, SEO, and AI search initiatives while collaborating with cross-functional teams to enhance customer engagement and optimize marketing investments remotely.
Key responsibilities
- Own and optimize Candela's Paid Search and SEO strategies to drive qualified demand and increase visibility across various channels
- Develop and implement AI search and Answer Engine Optimization strategies to improve representation in emerging search platforms
- Establish KPIs and measurement frameworks to track performance and provide actionable insights to marketing leadership
Required qualifications
- Bachelor's degree in Marketing, Business, Communications, Analytics, Digital Media, or a related field
- Minimum seven years of experience in Paid Search, SEO, performance marketing, or digital acquisition
- Deep expertise in Google Ads and strong understanding of Microsoft Advertising platforms
- Demonstrated experience in developing enterprise-level SEO strategies and managing significant Paid Search budgets
- Familiarity with analytics tools such as Google Analytics 4, SEMrush, and Ahrefs
Complete Job Description
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