Director of Search & Social Performance

Job Summary

To enhance digital visibility and performance, the full-time salaried Director of Search & Social Performance will manage Empower's comprehensive digital marketing strategies across organic and paid channels, ensuring compliance while driving revenue growth in a remote setting.

Key responsibilities:

• Own and execute organic discoverability strategies across various platforms, including search engines and social media
• Architect and optimize paid media strategies, managing multi-million-dollar budgets with a focus on ROI and compliance
• Lead cross-functional teams to align digital marketing initiatives with commercial and regulatory objectives

Required qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 8+ years of experience in digital marketing, with at least 4 years in a director-level role
• Proven track record managing significant paid media budgets and employing AI tools for performance enhancement
• Experience in high-growth DTC health, pharma, or B2B environments, with knowledge of regulatory standards
• Strong analytical skills with expertise in analytics platforms and attribution modeling