Director of Segment Marketing

Job Summary

Leading the strategy and execution of regional marketing programs, the full-time remote Director of Segment Marketing will drive pipeline growth and revenue acceleration in North America while managing a team of segment marketers and collaborating with Sales and Global Marketing.

Key responsibilities

• Develop and execute the North America segment marketing strategy aligned with global priorities and regional objectives
• Drive localized activation of global campaigns through various marketing initiatives including events and digital programs
• Own regional marketing performance, optimizing programs based on business outcomes and pipeline generation goals

Required qualifications

• 7+ years of experience in regional marketing or demand generation within a B2B SaaS environment
• 3+ years of experience leading high-performing marketing teams
• Proven success in developing marketing programs that generate and accelerate pipeline
• Experience marketing to enterprise organizations in industries such as banking or retail
• Strong understanding of demand generation and account-based marketing strategies