Director of SEM

Job Summary

Leading paid search strategy and team development, the full-time remote Director of SEM will manage SEM initiatives across various platforms, ensuring alignment with client business objectives and measurable performance outcomes.

Key responsibilities

• Develop and evolve SEM strategy across Google Ads, Microsoft Ads, and other search platforms
• Oversee paid search performance, campaign architecture, and optimization frameworks across multiple accounts
• Lead the SEM team, providing mentorship and strategic guidance on best practices and performance insights

Required qualifications

• 7+ years of SEM/paid search experience with a focus on high-budget accounts
• Proven ability to manage and optimize paid search programs linked to business outcomes
• Deep expertise in Google Ads and Microsoft Ads, including campaign structure and audience targeting
• Strong analytical skills with experience in performance measurement and reporting
• Experience in managing and developing team members within an agency or client-service environment