Director of Shopper Marketing

Job Summary

Driving the shopper marketing strategy, the full-time Director of Shopper Marketing will develop and execute programs that convert consumer awareness into loyalty while managing a remote team and budget effectively.

Key responsibilities

• Develop the annual shopper marketing strategy and calendar by channel, customer, and season
• Manage the shopper marketing budget, distinguishing between brand equity-building and temporary velocity spending
• Build tailored programs for key retail partners that align RYZE's brand priorities with retailer initiatives

Required qualifications

• 8+ years of experience in Shopper Marketing, Retail Marketing, Trade Marketing, or Customer Marketing
• Proven track record of developing shopper marketing programs that drive retail growth and measurable results
• Experience in creating customer-specific programs and integrated strategies across retail channels
• Ability to translate consumer insights into effective marketing programs
• Familiarity with metrics such as ROAS and loyalty data for performance evaluation