Director of Site Marketing

Job Summary

A company is looking for a Director of Site Marketing.

Key Responsibilities

• Own the site marketing strategy and roadmap for upper-funnel experiences across homepage, landers, navigation, and SEO-driven content
• Partner with Media, SEO, and agency partners to align site experiences with traffic acquisition goals
• Implement A/B and multivariate testing to improve engagement and visitor-to-trial conversion

Required Qualifications

• 8+ years of experience in digital marketing, site marketing, or ecommerce roles
• Proven track record of driving measurable improvements in site conversion through CMS and marketing optimization
• Strong understanding of SEO, paid media, and their interplay with site experiences
• Experience managing site merchandising and content optimization at scale
• Familiarity with CMS platforms, testing tools, and analytics systems a plus