Director of Small Market Growth

Job Summary

A company is looking for a Director of Small Market Growth.

Key Responsibilities

• Own the end-to-end growth motion for the SMB segment, focusing on acquisition, conversion, and activation
• Build and execute performance marketing strategies across various channels, optimizing for CAC efficiency and revenue impact
• Drive a product-led, self-serve growth motion while optimizing conversion paths and partnering with Sales for alignment

Required Qualifications

• Strong background in high-velocity SMB, B2C, or PLG growth environments
• Deep performance marketing expertise across paid search, paid social, and SEO/GEO
• Experience owning full-funnel growth and building or leveraging AI systems
• Highly analytical with a strong grasp of growth metrics like CAC and LTV
• Experience in product-led growth or self-serve SaaS models