Director of Social Media

Job Summary

A company is looking for a Director of Social Media to lead their social platforms and drive audience engagement and subscription growth.

Key Responsibilities

• Own social media as a core driver of audience growth, engagement, and subscriptions
• Set and execute platform-specific strategies with clear performance goals
• Monitor and analyze social performance using analytics tools and adjust strategies based on audience behavior

Required Qualifications

• 10+ years of experience leading social media strategy for a media company or publisher
• Proven track record of using social platforms to drive engagement and subscription growth
• Deep understanding of major social platforms and algorithms
• Experience managing and developing teams in a fast-paced media environment
• Familiarity with AP Style, SEO, CMS tools, and audience analytics platforms