Director of Social Media

Job Summary

Leading the brand presence of Avalanche across all social channels, the full-time Director of Social Media will manage strategy and content for platforms like Twitter/X, LinkedIn, YouTube, TikTok, and Instagram while mentoring a small team and collaborating with cross-functional departments in a remote environment.

Key Responsibilities

• Own and drive strategy for all social channels, developing platform-specific content calendars aligned with product launches and market moments
• Proactively provide social media support to executives, surfacing timely tweet recommendations and commentary opportunities
• Mentor a team member while establishing scalable processes for content production, approval, and performance reporting

Required Qualifications

• 7+ years of social media experience, including 3 years in a senior leadership role within crypto, Web3, or DeFi
• Demonstrable experience at a crypto-native or crypto-adjacent institutional platform
• Expert-level fluency across major social media platforms and their best practices
• Hands-on video editing skills and proficiency in basic graphic production tools
• Strong written communication skills with the ability to adapt tone and style across various audiences