Director of Social Media Strategy

Job Summary

A company is looking for a Director, Social Media & Growth Strategy.

Key Responsibilities

• Define and execute the vision for organic social media and community growth strategy across branded channels
• Oversee performance optimization on key platforms, developing platform-specific content and engagement strategies
• Lead social strategy and innovation, translating trends and insights into actionable campaigns

Required Qualifications

• 10+ years of experience in social media and digital marketing, preferably in publishing or creative consumer brands
• 3+ years of people management experience with a successful track record of leading teams
• Deep expertise in social platform ecosystems, particularly TikTok, and video-first content strategies
• Strong command of social analytics and reporting tools
• Experience with social commerce platforms like TikTok Shop and Meta Shop is a plus