Director of Social Media Strategy

Job Summary

A company is looking for a Director, Social Media Marketing to lead the strategic direction of their social presence across platforms.

Key Responsibilities

• Own and evolve the social media and platform strategy across TikTok, Instagram, YouTube, and emerging platforms
• Lead the social content calendar ensuring alignment with strategic purposes
• Monitor social performance and translate insights into actionable recommendations

Required Qualifications

• 6+ years of experience leading social strategy for a consumer brand, preferably in beauty, fashion, lifestyle, or CPG
• Experience in brands known for strong social storytelling and cultural relevance
• Hands-on experience aligning organic and paid social teams
• Proven ability to write effective creative briefs
• Experience managing external agency partners