Director of Social Media Strategy

Job Summary

Building a modern global social function, the full-time salaried Director of Social Media Strategy will create and implement Bentley's social media strategy, partner with senior executives for thought leadership, and lead a focused team to enhance the company's digital presence across various platforms.

Key responsibilities:

• Create and manage Bentley's global social media strategy and operating model
• Partner with executives to develop content programs that elevate their influence and align with business priorities
• Build community engagement programs that activate employees, customers, and industry advocates across social channels

Required qualifications:

• 10+ years of experience in social media, digital marketing, or content leadership roles within a B2B SaaS organization
• Proven experience in building or transforming a social media function
• Strong understanding of LinkedIn and executive thought leadership initiatives
• Experience leading teams and managing agency partners
• Familiarity with AI-powered content creation and social media tools