Director of Social Strategy

Job Summary

Leading the development of cross-platform social strategy, the full-time Director of Social Strategy will establish social as a strategic capability, focusing on patient and HCP audiences while working remotely and collaborating with internal teams and clients.

Key responsibilities

• Lead cross-platform social strategy across patient and HCP audiences
• Serve as the subject matter expert on social engagement, advising on platform trends and emerging opportunities
• Develop and manage influencer, KOL, DOL, and ambassador strategies aligned with brand objectives

Required qualifications

• 8-10+ years of experience in social strategy, digital marketing, or social media planning
• Experience developing cross-platform social strategies within healthcare or regulated industries
• Strong understanding of organic and paid social ecosystems and audience engagement behaviors
• Proven ability to manage influencer and ambassador programs
• Experience presenting strategic recommendations in client-facing settings