Director of Subscriber Growth

Job Summary

To drive subscriber growth strategies, the full-time salaried Director of Subscriber Growth will manage acquisition strategies, optimize conversion processes, and communicate performance insights to senior leadership in a virtual environment.

Key responsibilities

• Develop and implement comprehensive subscriber acquisition strategies to meet growth goals
• Analyze performance metrics and optimize marketing funnels to enhance subscriber conversion rates
• Collaborate with senior leadership to align on strategic direction and growth opportunities

Required qualifications

• 10+ years of experience in digital marketing, growth marketing, or subscriber acquisition, preferably in a subscription-based or digital media business
• 4+ years of experience leading and developing high-performing teams
• Proven track record in driving measurable growth through acquisition and lifecycle marketing strategies
• Strong analytical skills with proficiency in data analysis tools such as Google Analytics, Looker, or Tableau
• Hands-on experience with marketing technology platforms, including CDPs and paid media tools